Ten years ago, what started as an idea, a passion project in a modest workshop has evolved into a globally recognised brand in the world of animal training.
BullX Pro Training was born from a deep respect for working dogs and birds of prey — animals driven by instinct, shaped by nature, and born to move.
The journey began with a simple idea: create a tool that allows these incredible animals to do what they were meant to do — chase, train, and stay sharp. At
the time, lure machines were few and far between, often unreliable or not tailored to the unique needs of serious trainers. So we set out to build something better.
Each BullX machine was — and still is — crafted to order. No mass production. No shortcuts. Just reliable, high-performance equipment built with precision and tested by real-world use. As the machines proved themselves in the field, word began to spread. From the first prototypes used to train sighthounds locally, to today’s models used to work falcons in the Middle East or K9’s across Europe — the reach of BullX Pro Training has expanded far beyond what we first imagined.
Our lure machines are more than just tools - they're a way to unlock the full potential of a working dog or raptor. Whether it's a greyhound chasing at full tilt, a falcon stooping with power and purpose, or a Belgian Malinois honing its discipline, the Bullx system allows animals to follow their instincts in a controlled, enriching, and highly effective way.
It’s not just about training. It’s about honouring the nature of these animals. Giving them an outlet. Meeting their physical and mental needs. When a bird of prey dives with purpose or a dog charge with focus, it’s not just impressive — it’s primal. It’s real. And it’s what BullX Pro Training was built to support. Today, our machines are shipped worldwide, trusted by elite handlers, conservationists, zookeepers, hobbyists, and professionals alike. And through it all, we’ve stayed true to our roots: hand-built quality, performance-driven design, and a respect for the animal at the heart of it all. From humble beginnings to international recognition.
Let them Run
BullX Pro Training wasn’t born out of theory — it came from watching a dog move. Really move. Not just a walk around the street or a trip to the local park, but a full-throttle chase across open field. Watching a sighthound explode with power. When you see a whippet or a greyhound open up to their true speed or the grace of a saluki in full stride it’s elegant, relentless, instinctive. That’s where BullX Pro Training began — in the raw energy of sighthounds doing what they were bred for. It wasn’t so much that we saw potential being wasted, these types of dogs make beautiful, caring family pets but they are also incredible dogs built to chase, hunt, and work and that’s where our lure machines come in.
Every BullX machine is designed to unlock what’s already inside your dog. The drive. The speed. The focus. The purpose. It’s more than just exercise — it’s breed fulfilment.
What is Breed Fulfilment — and Why Does it Matter?
Breed fulfilment means giving your dog the opportunity to express the behaviours it was originally bred for. Whether that’s chasing, retrieving, guarding, or herding — it’s wired into their DNA. You can train it, you can guide it — but you can’t erase it.
Without that outlet, frustration has the potential to build. In some cases that’s where you see destructive behaviour, anxiety, reactivity, or restlessness. But give a dog a chance to be what it was meant to be — and everything changes. You don’t just wear them out. You satisfy them.
More Than Sighthounds
Yes, our roots are with sighthounds — dogs bred to chase on sight, not scent. But our machines are built to work with a range of breeds: bull lurchers, terriers, collies, even family dogs that just need a new kind of outlet. Our setups are versatile, adjustable, and user-friendly — so whether you're a professional trainer or a family who wants to get everyone involved, BullX is for you. It’s bonding. It’s enrichment. It’s stimulation. And most of all — it’s fun. We’ve seen entire families join in. Kids cheering. Owners amazed at the speed and precision of their dogs. It’s not just a workout — it’s a way to connect. A way to celebrate the incredible heritage behind your dog’s breed.
Let Your Dog Do What It Was Born to Do
The truth is, not every dog is meant for the sofa. Some are built for speed. Some for focus. Some for the chase. BullX Pro Training gives them that outlet. And when you see your dog at full pace — focused, free, and doing exactly what it was meant to do — you’ll understand why we started this. Why we still build every machine to order. And why we believe every dog deserves the chance to fulfil its true nature.
This isn’t just training.
It’s instinct. It’s purpose. It’s breed fulfilment.
Let them run.